Case Study
Optimisation of Product Placement for a major Aussie Supermarket
The Challenge
The client, a major Australian supermarket, engaged our services to develop a process for optimising the arrangement of fruit and vegetable sections across stores. Historically, the absence of a unified process led to inconsistent layouts and issues such as stock loss and fluctuating availability in this fast-moving category.
Our Expertise
We helped the client develop a product placement and space model to optimise sales, improve re-fill rates, enhance customer experience and boost the store team’s operational efficiency.
The results were shared with stores through a printable guide, aiding the store teams to execute easily and helping raising the bar on store consistency and best practice across the country
The Solution
The overall project took over two years, comprising of several key stages:
Conceptual Design
Reviewing the available data points to the business and the current state of how stores are manually placing products on a manual, weekly basis.Prototyping
Working in an agile manner with key business stakeholders across Category, Operations & Strategy – we rapidly iterated to prove that we could leverage applied data science.Small-scale testing
The process was rolled out to a subset of stores where we continued to iterate, identifying issues, developing improvements and started to scale the solution.Broader national roll-out
After successive tests and uplifting results on the sample, this facilitated a broader business case for a national roll-out which we have helped deliver over FY25.The Impact
Achieved significant sales & performance improvements, and reduced stock loss by optimising product placement and inventory management, successfully rolled out to the entire store fleet across the country (1,000+ stores) in FY25.
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